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“I want radio advertising that works.”
- A Current Client
Of course she does—and so do you. Now she has radio advertising that is working and helping to grow her business.
Let’s look at the three reasons that radio advertising doesn’t work.
- It’s poorly written.
- It’s poorly produced.
- It’s poorly placed.
Gallant Communications can help you avoid all three of these problems. We can give you advertising that will work and we can place it for you on stations that will help your business.
It will be well written. Our lead creative production manager, Jim Gallant has been writing advertising for more than 30 years. Jim has taught advertising at a major university. He know's what works through his years of creative radio advertising.
It will be well produced. Gallant Communications has access to hundreds of professional voice talent actors—male and female—throughout the country. We will find a voice that will distinguish your company. In a state-of-the-art studio, we will produce radio advertising that will move people.
It will be well placed. We have been studying station ratings and rate cards for a very long time. We know how to select radio stations that will best benefit your business. And with Gallant Communications, we know how to negotiate with the stations to get you good value for your advertising dollar.
We don’t want to produce an ad for you. You won’t be well served and we won’t be happy. Gallant Communications is committed to writing and producing the first of a series of ads—a campaign—that will carry you well into the future.
A word of caution. If you view advertising as an expense and you just want to get through it as cheaply and as quickly as possible, don’t contact us. While we don’t charge the kind of fees they do in big cities or on the West Coast, our company expect's to be paid for what we create. Professional voice and production people also need to be paid.
If you view advertising as an investment that will reward you if it is done correctly and professionally, then we would like to hear from you. You’ll find the costs of promoting your business in the best light are quite reasonable.
Are you interested in learning more? Let us explain the process.
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www.30secondspot.net
- a division of GALLANT COMMUNICATIONS - "a full service ad agency"
Producing effective radio spots for over 30 years!
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